![]() “We needed to create moments of disruption that captured (and perhaps jolted) people's attention, engaged consumers across channels, and opened the door to a future relationship” To promote the campaign and raise brand awareness, Chevrolet partnered up with YouTube to host an eight-hour live stream of the events hosted by Jon Dore/Garfunkel and Oates, who gave updates throughout the day. In a bid to attract Millennials and steer away from their 'outdated' image, Chevrolet launched the #BestDayEver campaign on April Fools' Day.Ĭonsisting of influencers and celebrities doing "Acts of Awesomeness”, the campaign included actors such as Alec Baldwin and Olivia Wilde taking over college classrooms as substitute teachers while singer Kelly Clarkson hosted a lunch for new moms. Let's explore five of the most effective automotive campaigns to provide inspiration for digital marketing success. The key to a successful marketing car campaign is creativity, to tug on a customer's heartstrings and be memorable. ![]() This significant growth demonstrates the importance of digital channels for the sector and the competition for the attention of car lovers is fierce.Īccording to Autotrader, more than 70% of younger Millennials cite technology and infotainment features as ‘must haves’ when purchasing a car, while 61% of car shoppers use video for research. ![]() ![]() By 2020, the US automotive industry is forecast to spend $14 billion on digital advertising, a growth of 13% per year. ![]()
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